What's the meaning of "initiatives" AND "startups" in below sentence?

There are many cloud computing initiatives from IT giants such as Google, Amazon, Microsoft, IBM as well as startups such as Parascale [2], Elastra [3] and Appirio [4].

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  • Anonymous
    7 years ago
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    initiatives- Led by example, current leader in cloud computing, they take charge before others do

    startups- fresh starter

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