Diane Von Furstenberg originated the wrap dress. It has been made in short and long versions and is considered ideal for all body types.
Diane von Furstenberg - The Wrap Dress
The Wrap Dress
By Justin Howard
Diane von Furstenberg is one of the world's most iconic fashion designers in the world, known as 'DvF' she became a household name as with the creation of her classic "wrap dress." Diane was once married to Italian Prince Egon von Furstenberg.
It's A Wrap
Her ever classic wrap dress came into existence after she saw former-President Nxon's daughter Julie Nixon Eisenhower on TV wearing a pairing of her wrap top with her wrap skirt. The glamorous effect that the pairing had together led Diane to combine them into a single dress.
In the mid 1970's von Furstenberg's "wrap dress" totally changed American women's apparel. It was first of a 'modern' kind of dress, a dress that was versatile enough to be a business garment or an chic evening gown. In 1975 alone, Diane was manufacturing 15,000 wrap dresses a week and in 1976 she had sold over 5 million wrap dresses. It is not surprising that this success landed her on the cover of Newsweek and The Wall Street Journal.
"I had a very down-to-earth product, my wrap dress, which was really a uniform. It was just a simple little cotton-jersey dress that everybody loved and everybody wore," she told New York Magazine in 1988. "That one dress sold about 3 or 4 million. I would see 20, 30 dresses walking down one block. All sorts of different women. It felt very good. Young and old, and fat and thin, and poor and rich."
By the end of the 1970's Diane von Furstenberg had successfully designed a dress that captured the spirit of women's liberation movement and became herself an icon of female empowerment for a whole generation.
"It's more than just a dress; it's a spirit," Von Furstenberg told The Independent in 2008. "The wrap dress was an interesting cultural phenomenon, and one that has lasted 30 years. What is so special about it is that it's actually a very traditional form of clothing. It's like a toga, it's like a kimono, without buttons, without a zipper. What made my wrap dresses different is that they were made out of jersey and they sculpted the body."
· 7 years ago