Why does a 4Runner cost so much more than an Explorer?

I'm looking at older vehicles (model years in the early 2000s), and it seems like Toyota 4Runners are comparable to Ford Explorers in most respects, but they tend to cost several thousand dollars more for the same year. Is there a particular reason for this?

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  • 7 years ago
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    Stigma.

    The Ford Explorer is the benchmark for that size SUV, yet because of the Firestone tire incident in the late 90s, it's gotten a bad rap. Ask people who own them, and you will likely find people who really liked them, but because people en masse consider the tire issue as an Explorer issue, they don't think they are worth much.

    The 4Runner, on the other hand, is a Toyota, and people have been conditioned to think that Toyota's hold their value better because they last longer, despite evidence to the exact opposite.

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