What's the benefit of low competition keywords?

Hi everyone, I hope this doesn't sound dumb, but how do finding the best high traffic-low competition keywords help make you money with your website? Are they solely for the purpose of acquiring an exact match domain, or are so supposed to include these keywords in your website content. I am so confused... show more Hi everyone,

I hope this doesn't sound dumb, but how do finding the best high traffic-low competition keywords help make you money with your website? Are they solely for the purpose of acquiring an exact match domain, or are so supposed to include these keywords in your website content. I am so confused because I'm learning that I need to find these types of keywords, but when I find them, what do I do with them? Thank you so much!

Brooke
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