why do girls focus on look more than personality when they choose their man?

lately i've been thinking alot coz i'am feeling bad for a friend that can't find a girlfriend .. he keeps getting rejected even tho i see that he's looking good , but i'am not focusing in look here because i wouldn't replace him with all the money in the world because he's really great with an amazing personality .. but idk why girls choose a guy for his look only , i asked my gf once she had no respond .. why they don't look inside the person before they judge ? especially girls when it comes for choosing a bf .. what is the reason ? can someone explain?

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