What is meant by "olive skinned"?

I often view questions & comments on this site referring to Italians and other southern Europeans often as "dark olive skinned" or "swarthy" Why is that so? , since as far as I know my skin tone is milky White and my blue veins are readily visible yet I'm of full ethnic Italian blood... show more I often view questions & comments on this site referring to Italians and other southern Europeans often as "dark olive skinned" or "swarthy" Why is that so? , since as far as I know my skin tone is milky White and my blue veins are readily visible yet I'm of full ethnic Italian blood so the " olive skin tone" stereotype of Italians fails miserably.
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