A big fat ******* lie. To get votes.
His "big society" is exclusive to rich business owners and bankers and those who doing **** all just inherit their money. They own big money, big property, and big tax cuts.
The rest of us, working for our money in our frozen-salary jobs, are paying for.
During the election process, he used this phrase to differentiate himself from Magge Thatcher who said "there is no such thing as society" and was responsible for some of the biggest gaps of wealth in Britain for decades, when actually he is just the same - an old-fashioned narrow-minded Tory with a 'it-doesnt-affect-me-so-i-dont-care' attitude to policy-making.