Restaurant consumers reduce spending, but how varies with income -
According to Restaurant DemandTracker, a recent survey of restaurant customers in the United States, 1 in 4 Americans continue to reduce their spending on restaurants, but the likelihood of people cutting back and how they economize varies across different demographic groups. Overall, 25% of all restaurant consumers said they have been visiting restaurants less often in the past year. Lower-income households (those making less than $40K) are most likely to be cutting back (31%), however even 16% of higher-income consumers (earning $100K+) are spending less.
Among all consumers who are economizing, the most popular way is going to less expensive restaurants (59%), followed by ordering less expensive food items from the menu (55%), taking advantage of more discounts/promotions (51%), and ordering fewer food items (46%). Less prevalent ways to economize include sharing food items (20%), ordering fewer alcoholic (15%) or non-alcoholic (12%) beverages, and ordering less expensive non-alcoholic (10%) or alcoholic beverages (8%).
How restaurant consumers economize varies with their income. Among lower-income people, the most popular way to economize is eating less expensive food items (61%), followed by going to less expensive restaurants (58%) and taking advantage of discounts (50%). Among medium-income consumers, the most popular way to economize is going less expensive restaurants (60%), followed by taking advantage of discounts (53%) and ordering less expensive food menu items (51%). And among higher-income households, the most popular way to economize is going less expensive restaurants (62%), followed by taking advantage of more discounts (52%) and ordering less expensive food menu items (44%).
- 8 years agoFavorite Answer
大致來說，25%的餐廳顧客說他們比過去一年更少到餐廳。低收入者家庭(收入少於 $40,000)很有可能是被迫削減開銷(31%)，然而，16%的高收入顧客(收入 $100,000以上)卻也減少花費。