"There’s no contest: The most offensive commercial goes to a granddaddy of Super Bowl sexism, GoDaddy. Not at all a stranger to demeaning women for the sake of selling Internet domains, GoDaddy offered a disturbing ad starring Israeli model Bar Rafaeli and actor Jesse Helman. Bar represents Beauty and Jesse Brains, explains race-car driver and GoDaddy spokesmodel Danica Patrick, who adds that the two qualities represent the perfect match: And, thus, the disparate pair kisses passionately. Once again, we have the recurring male gaze-y fantasy of the nerd landing the supplicant bombshell. Plus, the man is the smarts of the operation, whereas the woman just needs to sit there and be flawless. This commercial wasn’t funny or clever, but any press is good press, right GoDaddy?"