What is JJ Abrams obsession with lens flares?

I mean c'mon, I like lens flares too, but it's just too much.
Update: well it's annoying. it seems amateur to me.
Update 2: he did the same lens flare techniques in super 8. it was too much. it distracted from the movie. I didn't call him an amateur, I said his abundance of lens flares come off as amateurish.
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