Need some feedback on my store?

Hey there! I opened a store on Etsy last March with really no target audience or specific look or anything. About a month ago I redid the whole thing. Changed the name and the products, really giving it a complete make over with the help of some friends. What I'd like to know is what you think of it. How... show more Hey there! I opened a store on Etsy last March with really no target audience or specific look or anything. About a month ago I redid the whole thing. Changed the name and the products, really giving it a complete make over with the help of some friends.

What I'd like to know is what you think of it. How does it look? Is it appealing to you? Do you think it's appealing to the general public? How is the header, description, and product photos? Does it flow together well? I'd love to hear ANY and ALL feedback!

http://www.etsy.com/shop/collarculture

Thank you in advance for your help! :)
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