Anonymous asked in 社會與文化語言 · 8 years ago



Self-Fulfilling Prophecies and Beyond

Research makes abundantly clear that subliminally transmitted messages do not influence consumer attitudes or behavior. But could the belief that subliminals are powerful influence on’s sttitudes toward an issue? Anthony G. Greenwald and colleagues suspected that it could. As true-blue social scientists, they decided to test their intuition. They focused attention on a different kind of persuasive communication:therapeutic self-help tapes that claim subliminally embedded messages can help listeners solve personal problems.

Greenwaid and his associates observed that some self-help tapes promise to enhance self-esteem by subliminally beaming messages like “I have high self-worth and high self-esteem” (Greenwald, Spangenberg, Pratkanis, & Eskenazi, 1991). Others attempt to improve memory skill by subliminally transmitting messages like “My ability to remember and recall is increasing daily.” These words might be embedded underneath sounds, like waves lapping against a shore. Knowing the research as they did, Greenwald and colleagues doubted that such subliminals would have any impact. However, they suspected that consumers’ expectations that the subliminals were effective might strongly influence beliefs.

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  • 8 years ago
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    研究,下意識發送的報文非常清楚,不影響消費者的態度和行為。但潛意識的信念,是強大的影響力上的態度朝著一個問題嗎?Anthony G. Greenwald 和他的同事們懷疑它可能。真正的藍社會科學家,他們決定,以測試他們的直覺。他們把注意力集中在一個有說服力的溝通:治療不同類型的自助磁帶,聲稱下意識地嵌入信息可以幫助聽眾解決個人問題。

    Greenwald 和他的同事發現,一些自助的磁帶承諾提高自尊的下意識喜氣洋洋的信息,如“我有很高的自我價值和高自尊”(Greenwald, Spangenberg, Pratkanis, & Eskenazi, 1991)。其他嘗試,以提高內存的技能的下意識地發送消息,如“我的記憶和回憶的能力日益增多。”這些話可能會被嵌入下面的聲音,像海浪拍打海岸的。知道,因為他們沒有研究,Greenwald 和他的同事們懷疑,這種潛意識裡會產生任何影響。然而,他們懷疑,可能會強烈地影響消費者的期望,在潛意識裡是有效的信念

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