Google ranking SEO Help?

Hey guys, I am just getting to learn SEO and I'm not sure why one of my websites is on page ten of searching "western handbag wholesale". My site is kiwiimport.com. Then I looked at the website http://www.shop.hdlhandbags.com/ and somehow they are on page 2. What are some techniques that... show more Hey guys,

I am just getting to learn SEO and I'm not sure why one of my websites is on page ten of searching "western handbag wholesale". My site is kiwiimport.com. Then I looked at the website http://www.shop.hdlhandbags.com/ and somehow they are on page 2. What are some techniques that they've used and I've missed?
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