How to advertise the business I work for?

Actually, I have three questions. I'm going to college to become a marketer. I am starting tomorrow to work for a pedicab company. First question is, how can I advertise the business to get lots of customers? I've been looking online, and I know the general advertising but I want to advertise in a... show more Actually, I have three questions.
I'm going to college to become a marketer.
I am starting tomorrow to work for a pedicab company.
First question is, how can I advertise the business to get lots of customers?
I've been looking online, and I know the general advertising but I want to advertise in a unique way.

Second question, what else can I do for the customers so I can sell more? Sell chocolates? A picture? Etc.

Third question is, I want to tell my manager i'm into marketing and if I can help him advertise his business, is that too over the top? Should I just stick to being a driver?
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