Thoughts about ads targeting the young children of today?

The average American child watches an estimate between 25,000 to 40,000 television commercials per year. In the UK, it is about 10,000. $15-17 billion is spent by companies advertising to children in the US. Over $4 billion was spent in 2009 by the fast food industry alone.

Teens in the US spend around $160 billion a year

Children (up to 11) spend around $18 billion a year

“Tweens” (8-12 year olds) “heavily influence” more than $30 billion in other spending by parents, and “80 percent of all global brands now deploy a ‘tween strategy.’”

Children (under 12) and teens influence parental purchases totaling over $130-670 billion a year.

American Medical Association has said that children between the ages of two and seventeen watch an annual average of 15,000 to 18,000 hours of television, compared with 12,000 hours spent per year in school. Children are also major targets for TV advertising, whose impact is greater than usual because there is an apparent lessening of influence by parents and others in the older generation. According to the [Committee on Communications of the American Academy of Pediatrics], children under the age of two should not watch television at all because at that age, brain development depends heavily on real human interactions.

these product preferences can affect children’s product purchase requests, which can put pressure on parents’ purchasing decisions and instigate parent-child conflicts when parents deny their children’s requests. There are concerns regarding certain commercial campaigns primarily targeting adults that pose risks for child-viewers. For example, beer ads are commonly shown during sports events and seen by millions of children, creating both brand familiarity and more positive attitudes toward drinking in children as young as 9-10 years of age. Another area of sensitive advertising content involves commercials for violent media products such as motion pictures and video games. Such ads contribute to a violent media culture which increases the likelihood of youngsters’ aggressive behavior and desensitizes children to real-world violence.

It's not only violence.With such constant bombardment of images of what beauty, perfection etc are all supposed to be, it is no wonder that many related health issues are increasing in younger children, from anxiety and stress to bulimia and anorexia.

The food industry is just as bad. In a detailed study, it found that the fast food industry continues to “relentlessly” market to youth causing health issues such as obesity or even diabetes.

The average preschooler (2-5) sees almost three ads per day for fast food; children (6-11) see three-and-a-half; and teens see almost five.

Children’s exposure to fast food TV ads is increasing, even for ads from companies who have pledged to reduce unhealthy marketing to children.

Children see more than just ads intended for kids. More than 60% of fast food ads viewed by children (2-11) were for foods other than kids’ meals.

And even with all that evidence they all come back with "it's the parent's responsibility. Not ours." Kids not only want things, but have acquired the socially sanctioned right to want—a right which parents are loath to violate. Layered onto direct child enticement and the supposed autonomy of the child-consumer are the day-to-day circumstances of overworked parents: a daily barrage of requests, tricky financial negotiations, and that nagging, unspoken desire to build the life/style they have learned to want during their childhoods.

So thoughts?

3 Answers

  • Chip
    Lv 7
    8 years ago
    Favorite Answer

    See here's the problem with all that:

    Everything you've stated may be 100% true, but what's also true is that all the advertisement you've spoken of is not going away no matter how right you are.

    That's what people mean when they say "it's the parent's responsibility." They acknowledge that corporations will ALWAYS do whats in the best interest of their own greed, and so instead of wasting effort trying to stop it, that effort can be better spent teaching a child how to react to it appropriately, by doing things like keeping the TV away from very young children, not allowing kids online unsupervised, not giving kids a freakin smartphone when they haven't hit double digits yet, talking to your child when they do accidentally see an advertisement that's bad for whatever reason, etc etc etc.....

    So.... *should* advertisers stop bombarding kids with crap? Yes. But will they? Not in a million years.

    You can't protect the kids from everything but that doesn't mean you can't teach them how to defend themselves.

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  • Beans
    Lv 6
    8 years ago

    -commercials r boring

    -kids are getting stupider by watching television, they forget why t

    -why did they even invent the television?

    -that's why i don't watch television anymore

    pretty good for a 1 year old, huh! *smiles*

    Source(s): me:D
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  • 8 years ago

    Be advised that consumerism is NOT sustainable.



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