that's the best i came up with
Evolution of the brand
The Laughing Cow is red and jovial, and is almost always depicted wearing earrings that look like the round boxes the cheese comes in. On April 16, 1921, Leon Bel trademarked his brand, called "La Vache qui rit," in France. In the trademark, the cow is said to have a hilarious expression. Bel had made the original drawing himself, after seeing a travelling meat wagon during World War I called "La Wachkyrie," a play on the word for Valkyrie. In the beginning she wasn't laughing, she wasn't red and she didn't wear earrings. This patent was the very first branded cheese product registered in France. In 1924, Benjamin Rabier, a famous illustrator, edited the drawing into something more like the image that prevails today. The blue and white stripes around the box date from 1955. Since 1976 both earring-boxes have been shown with the top-side visible. Before that year consumers were shown a top and bottom side. The current logo uses a Droste effect.