Burgundy hair? Permanent hair dye?

Hi, my hair is currently a brownish/black color and I'm planning to dye it burgundy in a few days. I want it to be this color : http://24.media.tumblr.com/tumblr_m76wzmqe5Q1qdzlffo1_500.jpg I'm planning to go to Sally beauty supply to get all my necessities. So my question is, how do I achieve this... show more Hi, my hair is currently a brownish/black color and I'm planning to dye it burgundy in a few days. I want it to be this color :
http://24.media.tumblr.com/tumblr_m76wzmqe5Q1qdzlffo1_500.jpg

I'm planning to go to Sally beauty supply to get all my necessities. So my question is, how do I achieve this color? I'm thinking this :
http://www.sallybeauty.com/hair-dye/SBS-305145,default,pd.html
or
http://www.sallybeauty.com/hair-dye/SBS-305155,default,pd.html
WITH a 20 developer? or 30 maybe? Please give me some suggestions.
I was also wondering to bring the picture to Sally's and ask, but the location I go to, they don't seem to know much. Should I just ask anyway? And if their advice seems outrageous, I'll just go with my guts?
HELP PLEASE, much appreciation.
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