What are the five major types of marketing?
I was asked this on a job interview, and since I am an entry level candidate with no experience in marketing and advertising I was wondering what exactly they were looking for on this question.
Also, any tips on basic marketing and advertising information and stratagies would help. Thanks a bunch guys!
- MarthaLv 49 years agoFavorite Answer
There are numerous marketing methods which are prevalent in today's economy, but five of them are dominating the world market as a whole; digital marketing, Internet marketing, affiliate marketing, multilevel marketing, and global marketing.
Digital marketing or direct digital marketing, is a type of marketing in which a business uses purely electronic means to advertise their products and services. This type of marketing can be implemented through television, the internet, and even electronic billboards. Not only does this save a company in mailing costs, it also ensures that more people will be exposed to their products. Digital marketing has erupted from television commercials to the internet, then from the internet to phones and other portable digital devices such as the iPad, Kindle, etc.
Like its relative digital marketing, Internet marketing uses electronic means to advertise to the public. Internet marketing employs email, banner ads, those annoying pop ups, etc. The internet is an ever-growing übermarket of seemingly limitless advertising space, and it continues to grow with evolving subsections of marketing such as affiliate marketing.
Affiliate Marketing :
Affiliate marketing is a type of marketing in which online advertisers and merchants share revenue with online salespeople or website owners through a compensation model that is based on certain performance measures such as Pay per Click, sales, registrations, or a model that combines any or all of these forms.
Multi-Level Marketing :
Multi-level marketing, or MLM, is a type of marketing in which consumer products are generally sold by individuals either in consumer's homes or in a designated area of meeting. For instance, Avon, Tupperware, and Mary Kay are all forms of legitimate multi-level marketing. Multi-level marketers set their own hours and can earn money based on sales.
Global marketing is a form of marketing in which various international business allies form relationships and develop networks on a global scale. They work closely with one another's home countries, their government officials, and the industry competitors in order to gain and develop a target market. In this type of advanced market, stakeholder benefits outweigh that of the company's personal organizational objectives. In this case, stakeholders would be employees, the society in which a business is entering, the companies' respective governments, etc.
Basic Marketing Strategies:
Inside the company’s marketing strategy is closely related to 3 main basic strengths including; Customer, Company /Corporation and Competition.A good marketing strategy includes three of the following:
1. A clear market definition.
2. A good collaboration between the company’s strengths and needs of the market.
3. Company performance is superior, active and responsive to various conditions of competition.
Basic Marketing Tips:
You are not what you sell
Set your goal
Don’t just stand there, show off
Keep them coming back
Grow. Change. Be better
- Anonymous7 years ago
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- Anonymous4 years ago
1Source(s): Advanced affiliates Course http://emuy.info/AffiliateMarketingTrainingPortal
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- Anonymous5 years ago
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I think the answer to your question depends on what aspect of advertising/marketing you want to make your career. On the creative side you have graphic designers, web designers, copy writers, video editors, and the list goes on. People just entering the industry under one of these titles will work in a production capacity, i.e. helping the decision makers bring their ideas to life. After five years or so you may become an art director or possibly even a creative director if you are really good. For the creative side, this is where you get to have a say in how a piece/campaign should look and feel. The other side of advertising/marketing is more business oriented but also usually has the most input on the direction of a project. These individuals can be data analyst, list managers, marketing managers, media buyers, marketing directors and so on. They typically deal with the strategy of the campaign - who to target, what promotion or message type will work, what media to use. These individuals typically have the power in the department. All in all, it really depends on what you want. I personally think that a marketing degree will be more valuable to you in the long run because it will allow you more opportunities and provide you with a strong business base.
- GwendolynLv 45 years ago
It is possible that within the degree program of Marketing, you can specialize in advertising. This will give you an opportunity to intern at an agency and obtain some practical experience while still in school. Otherwise, advertising IS marketing. If you don't understand consumerism, markets, metrics, consumer behavior, and other marketing principles, you won't know how to advertise. The objective for advertising is to sell product. The ability to create entertaining and clever ads doesn't necessarily sell product. Sometimes a simple text ad, or a diract mail campaign is more effective than a glitzy TV ad or glossy magazine ad. A foundation in marketing will give you the knowledge to determine which kind of advertising works best in a given situation. The ultimate goal for any advertising success is to NOT waste the client's money on advertising media that doesn't work.
- Anonymous6 years ago
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- Anonymous6 years ago
Do not allow yourself to get discouraged simply because everything is not crystal clear when you first entered the world of affiliate marketing. Having a lot of patience and giving yourself time to find the right market and the right products to promote are very important because they can both lead you to your success. If you plan your activity correctly, you will certainly find the perfect products that can provide you with not only a handsome revenue stream or a great affiliate marketing scheme, but also with a lot of personal satisfaction.
You can find many interesting free resources online about affiliate marketing. One I recommend is this free ebook: http://www.goobypls.com/r/rd.asp?gid=559
- Anonymous4 years ago
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