Email marketing is no longer shiny, sexy, and new, but it can produce significant results with little effort.
In August 2013, the Direct Marketing Association reported that "66 percent of online consumers made a purchase as a result of an email marketing message," one percentage point higher than people who bought something after receiving a letter, postcard, or other direct mailing. Moreover, it's not just the youngins who are buying things via email marketing. The DMA reported that 71% of consumers in the 45-54 demographic made a purchase influenced by a marketing email, versus 65% of the 18-24 age group.
Email marketing is cost-effective as well. The DMA reported in its 2013 Statistical Fact Book that the average return on investment is 4300%. See what I mean about email marketing producing better results for less effort?