隨可以幫我翻一下GOOLE的怪英文((十點))

GOOLE翻好怪~整理一下~~~~~~~~~~謝

Cola Wars Heat Upn 1980, Roberto Goizueta was named CEO of Coca-Cola, and DonKeough became its president. That year, Coke switched from using sugar to usinghigh-fructose corn syrup, a lower-priced alternative. Pepsi emulated that move three years later.Coke also intensified its marketing effort, more than doubling its advertisingspending between 1981 and 1984. In response, Pepsi doubled its advertisingexpenditures over the same period. Meanwhile, Goizueta sold off most of thenon-CSD businesses that he had inherited, including wine, coffee, tea, andindustrial water treatment, while retaining Minute Maid.可樂戰爭加熱n 1980年, Roberto Goizueta命名可口可樂的CEO,并且唐Keough成為了它的總統。 年,焦炭轉換從用糖到用高果糖玉米糖漿,一個較低價選擇。 看齊的百事可樂那移動三年後。 焦炭更比加倍它廣告的消費也增強了它的銷售,在1981年和1984年之間。 合情合理百事可樂加倍了廣告開支同一個期間。 同時, Goizueta廉價出售他繼承了,包括酒、咖啡、茶和工業水處理,當保留周詳傭人時的大多non-CSD企業。Diet Coke, introduced in 1982, was the first extension of the“Coke” brand name. Many Coke managers, deeming the “Mother Coke” brand sacred,had opposed the move. So had company lawyers, who worried about copyrightissues. Nonetheless, Diet Coke was a huge success. Praised as the “most successfulconsumer product launch of the Eighties,” it became within a few years not only the most popular diet softdrink in the United States , but also thenation’s third-largest-selling CSD.

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  • 9 years ago
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    可樂戰爭白熱化

    1980年,Roberto Goizueta 被任命為可口可樂的執行長,DonKeough則成為總裁。同一年, 可口可樂不再使用糖,而改用更便宜的高果糖玉米糖漿 ,百事可樂則在三年後 跟進。在1981年到1984年間,可口可樂加強行銷,廣告支出增加一倍有餘,為了單可口可樂,百事可樂在同一時期也加倍廣告支出 。與此同時,Goizueta 出售了旗下多數非碳酸飲料事業,包括他所繼承而來的酒業、咖啡 、茶飲和工業污水處理等事業,只留下 Minute Maid。

    1982年上市的健怡可口可樂 (使用代糖以降低熱量),是可口可樂第一個子品牌,許多可口可樂的經理人堅信可口可樂這個母品牌極為崇高,因此群起反對此計劃;該公司律師也反對,他們擔心會會引發版權的爭議。然而健怡卻一夜成名,被譽為「八零年代最成功的消費商品」,短短幾年內,不但成為美國最受歡的低糖飲料,還榮登美國碳酸飲料銷售榜的第三名。

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