I have tried Tattoo Goo and Tattoo Lube - personally, I didn't like them. It basically comes down to this - we have entered the age of excessive variety. For example, there are so many different cleaning products out there now made with so many different chemicals that you could blow up your house with them all - honestly, it's enough to make your head spin and to this day there is nothing that really works better than good old baking soda and vinegar. I've come to pretty much the same conclusion about aftercare. The goal is to keep your new tattoo clean, protected from bacteria and moist. And a healed tattoo needs to be protected from the sun. Soap will keep it clean, A&D ointment will keep it protected, lotion will keep it moist and any high SPF sunblock will keep it protected from UV rays. Anything beyond that is just fluff - you can get them if you prefer the way they feel or smell, but your results are going to be the same in the end.