Llama asked in News & EventsCurrent Events · 9 years ago

Was the Kony 2012`s "Cover the Night" on 4/20 a sucess?

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  • 9 years ago
    Favorite Answer

    The makers of the Kony 2012 video severely overestimated both the motivation and the attention span of their audience. When the video got ~100 million (or whatever) views in a few days, it was a huge story. That was when they should have done the "Cover the Night" thing (granted they had no way of knowing it would be such a quick success when they made the video and decided on a date for the poster campaign). Of course, within a few days Kony had been eclipsed by the next big story and within a week the whole thing was passe.

    The general rule of thumb is that the faster a thing becomes a big deal, the shorter it lasts. It was basically a fad that tugged on the conscious of rich white kids. It's hard to keep something like that alive for a month.

  • 9 years ago

    I smoked a fat blunt, went to McDonalds and ordered MAD food, then picked up my girl, had some fun :), then she noticed the Kony posters on the wall outside my car, I said shut up and keep going!!!!

  • Vince
    Lv 7
    9 years ago

    April 20th is Hitler's birthday.

  • Foxx
    Lv 6
    9 years ago

    i don't think so, because most of America didn't even know what it was about.

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