Who gave Stella McCartney permission to re-design the union flag for olympic sports outfits?

stupid

http://www.dailymail.co.uk/femail/article-2118709/Team-GB-models-new-Olympics-2012-kit-designed-Stella-McCartney-Adidas.html
Update: I don't know anything about sport and i don't want to either, but is that what that crowd will be wearing huh.. pathetic, representing what country? will they even be aware of which one?
Update 2: edit: yes it does matter.. if they don't want to use the nation's flag they shouldn't use the nation's name also. team stella yup..
Update 3: @Deighton.. fashion is fashion the buying pubic is responsible for that.
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