Anonymous
Anonymous asked in TravelAir Travel · 9 years ago

What business strategy easyjet?

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  • X-Man
    Lv 6
    9 years ago
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    According to Wikipedia-

    "EasyJet, like Ryanair, borrows its business model from United States carrier Southwest Airlines. Both airlines have adapted this model for the European market through further cost-cutting measures such as not selling connecting flights or providing complimentary snacks on board. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, hold baggage and food) and keeping operating costs low. One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. Southwest have a fleet age of 14.1 years whereas EasyJet's fleet age is just 3.6 years.

    Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. However in recent years, the airline has adopted a more committed approach with a strategy in place to accommodate unions.

    While the two airlines share a common business idea, EasyJet's strategy differs from Ryanair's in a number of areas. EasyJet flies mainly to primary airports in the cities that it serves, while Ryanair often chooses secondary airports to further reduce costs. For example, EasyJet flies to Paris Charles de Gaulle Airport and Paris Orly, the primary airports in Paris, while Ryanair flies to the smaller Beauvais-Tillé Airport, a 75 minute bus journey from Paris. EasyJet also focuses on attracting business passengers by offering convenient services such as the "Flexi fare" which allows free of charge changes to the flight within a window, speedy boarding and a checked in bag. easyJet also gives passengers the option to transfer on to an earlier flight without charge on the return sector of their booking if there is seats available."

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