what could be a gym swot analysis?

im doing a busienss task for college where i have to start a business and i choose a gym. i need a rough idea what could be a swot analysis for a gym

2 Answers

  • e_cool
    Lv 7
    9 years ago
    Favorite Answer

    Here is an idea on how to do a gym swot analysis.

    1) List internal strengths (S) of the gym, like areas where it currently excels at and potentially has competitive advantage over its competitors. For example, some gyms may list strengths like experienced and well-trained staff, well-maintained equipment, flexible operating hours, short waiting times, additional complementary services (i.e., steam rooms, trainers, in-house juice bar, etc.), low overhead and large client base.

    2) Document the weaknesses (W) the gym currently possesses. When writing the weaknesses, look inward and identify where the organization is currently falling short in providing services and meeting employees' and customers' demands. For example, some gyms would list weaknesses such as high staff turnover, high customer dissatisfaction, an inconvenient location, poor brand image or high health care costs.

    3) Document the opportunities (O) a gym faces. Look outward at the external business environment the gym is currently in and identify opportunities for growth or expansion. For example, some gyms may include opportunities such as a growing economy, an increasingly health-conscious population, new exercise trends (i.e., yoga, pilates, etc.), new government health care regulations or a decrease in the number of competitors.

    4) List the threats (T) a gym faces from its external surroundings. Identify those threats that may harm the growth of the organization or hinder even the status quo. For example, some gyms may list threats such as a dwindling local population, an equipment shortage, too many local competitors or a poor economy.

    5) Place SWOT info in a two-by-two chart. Within the chart, the strengths should occupy top left box, weaknesses should occupy the top right box, the opportunities should occupy bottom left box and threats should occupy the bottom right box.

  • ?
    Lv 4
    5 years ago

    google the term SWOT Anaysis along with the name of the company and get some examples...or type in the name of a more popular company that sells similiar product and see if that helps

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