有關於一個行銷管理(定價)的問題 急急急!!!

If Canon Camera Company follows a high-price,high-margin strategy,what will competitors most likely do?

(A)they will go out of business

(B)they will wnat to compete by undercutting Canon's price

(C)they will advertise less

(D)they will unbundle their products.

(E)they will use market-skimming pricing

請問哪一個是對的阿? 要怎麼解釋呢?

2 Answers

Rating
  • Aswe
    Lv 7
    8 years ago
    Best Answer

    If Canon Camera Company follows a high-price,high-margin strategy,what will competitors most likely do?

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    這題意思是佳能數位相機公司採行一個高單價、高利潤的策略,他的競爭者最有可能會怎麼做?

    很簡單的想,他的競爭者一定會跟佳能採不同的策略,用低價、行銷、使足全力搶市場佔有率,因此以下哪一個是答案就很清楚了。

    (A)they will go out of business (退出市場)

    (B)they will wnat to compete by undercutting Canon's price (藉由低價來跟佳能競爭)

    (C)they will advertise less (將廣告量減少)

    (D)they will unbundle their products. (不再搭配他們的產品銷售)

    (E)they will use market-skimming pricing (使用高額利潤策略)

    因此,很明顯的答案是B。

    Source(s): 電腦週邊急救團
  • 8 years ago

    交流一下

    題目:如果佳能公司打高單價及未來性的戰略 競爭對手該怎麼做呢

    a停業

    b被比下去(wnat還是want)

    c市佔率變少

    d拆產品

    e使用市場導向

    我覺得是e 因為這個才是一個作法

    如果解釋不對 望請見諒喔

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