Of the top of my head ;
It's one of the must-have spice, no pantry is complete without it.
It can be used as a condiment, as a spice, in pies, rolls, desserts, appetizers, entree, basically everything there is.
It has numerous health benefits (suggest you google up on this one)
It's relatively cheap as compared to other exotic spices,e.g. oregano, 5 spice, paprika, saffron.
The shelf life is incredible, even with common storage, it could last up to 2 to 3 years.