Please suggest me a good book for SEM?

Question

I am a beginner and want to be a expert so I need a complete tutorial for SEM/SMO/Adwords. All of them. please help. Is it possible to locate them online? Please provide any source.

Answer 1

There are two main books that I would recommend for learning about AdWords:

AdWords for Dummies (Howie Jacobson) & The Ultimate Guide To Google AdWords (Perry Marshall).

Both books are widely available in book shops like Amazon.

You might also try a subscription to AdWords Adviser (self interest disclaimer)!

http://www,adwords-adviser.co.uk/

Hope this helps!

Adrian Key
Editor of the AdWords Adviser, making AdWords profitable for small business

Answer 2

http://adwords.google.com/support/aw/bin/static.py?hl=eng&page=examstudy.cs&rd=1 I guess you already know this?

Answer 3

This one is more inspirational with some high-level discussion of SEM and Adwords. (It's not a step by step guide, but it's pretty amazing to see how the author made millions from home as an affiliate marketer driving almost all his traffic through SEM.) The book is called The Bathrobe Millionaire.