He was a one hit wonder with Mysterious Girl, then years later he appeared on I'm a Celeb, met Jordan/Katie Price and had relationship with her, which brought him back to limelight. When they divorced, their PR team went with him, therefore he has a positive image in the media, unlike his ex wife, despite the fact that if it wasn't for her, nobody would even remember his name. Now he's on TV doing presenting and attempting to sing and god knows what, portraying himself the good guy and good father (which doesn't stop him from putting his kids on screen, of course). He's in a fake, publicity-stunt-kind-of relationship with former wag Elen Rivas. He's a nobody, if you look at it.