Why do many women lately have that annoying 'lazy growl' in their voice?

For some silly reason I stated noticing this about 3 years ago. Its starting to get out of control. Even some guys are starting to do this. At first I thought it was just the effects of a microphone on tv shows and movies. Now it seems like women are doing this on purpose. Why? Do you think it makes you sound cool?... show more For some silly reason I stated noticing this about 3 years ago. Its starting to get out of control. Even some guys are starting to do this. At first I thought it was just the effects of a microphone on tv shows and movies. Now it seems like women are doing this on purpose. Why? Do you think it makes you sound cool? This is seriously annoying. Like I said, I don't know why I took notice of this and I don't know why it bothers me but for heck sakes, STOP IT PLEASE! It's like back in the 90's every one thought they had to say "as well" in every sentence. That's starting to go away, I hope this growling thing does too.
Update: Mild example @0.53 ..... http://www.youtube.com/watch?v=-pFNhyy83XI&feature=channel
Update 2: A great example is this girl. She is going out of her way to growl. ... http://www.youtube.com/watch?v=o8OAWY8JNaQ
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