Maxley Markets Company sells logo sports merchandise and does custom embroidery. They are trying to decide whe?

Maxley Markets Company sells logo sports merchandise and does custom embroidery. They are trying to decide whether or not to continue embroidery. The following information is available for the segments. Assume that all direct fixed costs could be avoided if a segment is dropped and that the total common fixed costs... show more Maxley Markets Company sells logo sports merchandise and does custom embroidery. They are trying to decide whether or not to continue embroidery. The following information is available for the segments. Assume that all direct fixed costs could be avoided if a segment is dropped and that the total common fixed costs would remain unchanged if the embroidery were dropped.





Embroidery


Apparel Sales

Sales


$120,000


$420,000

Variable Costs


$90,000


$220,000

Contribution Margin


$30,000


$200,000

Direct Fixed Costs


$18,000


$70,000

Allocated Common Fixed Costs


$20,000


$70,000

Net Income


($ 8,000)


$ 60,000



(a) What would be the impact on profits if embroidery was dropped?
(b) Assume that if embroidery was dropped, apparel sales would increase 20%. What is the impact on contribution margin and net income?
(c) Give an example of a cost that is not relevant in this analysis.
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