The answer to your question is quite complex. By far the preponderance of books published annually are self-published, where book sales figures are not publicly reported. Traditional houses are going to tout their best sellers lists, but that doesn't take into account the budget required to produce the results, or ROI. Also not clear is where the ROI allocations go - publisher or author.
If you're looking for the magic bullet answer to turning a profit on book sales, you'll likely not find one. But, there are proven recipes for success. In order to maintain control and ensure 100% royalties, I'd start with self-publishing through a full-service Outfit like Outskirts Press.
Sales Breakdown: http://jakonrath.blogspot.com/2010/12/you-should-self-publish.html
Book Pricing Optimization: http://outskirtspress.net/articles_trade.html
· 9 years ago