Dog keeps running through the electric dog fence?

We just got an electric type dog fence that your bury on the ground and we installed it on our 1 acre property. Our dog keeps running right through it! I know it takes some time to get used of it, but she doesn't flinch at all at the shock. We have tried turning it up, because we thought maybe we had it on... show more We just got an electric type dog fence that your bury on the ground and we installed it on our 1 acre property.
Our dog keeps running right through it!
I know it takes some time to get used of it, but she doesn't flinch at all at the shock.
We have tried turning it up, because we thought maybe we had it on too low of a setting and she still runs right through it.
What can we do about this?
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