- James in NZLv 41 decade agoFavorite Answer
Leo Burnett was an advertising executive who created many of the world's best known advertising characters, including the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger. He was born in 1891 in Michigan and died in 1971. Burnett was named by Time magazine as one of the 100 most influential people of the 20th century.
There's a fairly comprehensive article on his life and work on Wikipedia here - http://en.wikipedia.org/wiki/Leo_Burnett
There's nore info about him at the Time magazine "Top 100" site here - http://www.time.com/time/specials/packages/0,28757...
...and the Art Directors' club hall of fame has more info, with images of some of his work - http://www.adcglobal.org/archive/hof/1993/?id=213Source(s): I'm a professional artist and arts reviewer