急~論文中翻英~不要任何翻譯軟體翻譯~20點

急著要口試~要麻煩英文高手幫忙翻譯摘要~不要使用任何的翻譯網站或軟體翻譯~給予20點~

翻譯如下:

而隨著經濟快速成長,國人的國民所得增加、消費能力提高、對於休閒觀念的改變。地方行銷已成為趨勢,許多縣市政府紛紛舉辦具有當地特色的節慶活動,但因缺乏管理與規劃等經驗,也未擬定正確的方向,因此每隔一段時間就會有就會有活動缺乏經費、遊客人數遽減及入不敷出的現象出現。而原因所在就是政府在推行地方活動時無思考本身所具備的資源與能力,沒有將所具備的資源發揮到盡致,因此本研究嘗試從地方行銷的個案中以資源基礎理論得到關鍵成功因素,加以分析個案所擁有的資源與能力,並選擇北部三大知名的花季烏來溫泉櫻花季、土城桐花節、陽明山花季為個案來研究地方行銷要成功所需要的資源與能力。

本研究採取訪談方式,針對個案中的主辦單位、協辦及贊助單位進行訪談,探討地方觀光所擁有的資源與能力對地方行銷之關鍵成功因素。根據研究結果顯示,花季的關鍵成功因素為當地擁有的特色與創意、行銷做法、中央政府支援能力及穩定的財務來源等項目為成功因素之條件,因此當地政府在發展地方行銷時應以此為參考之依據,才能永續發展下去。

主要的貢獻是透過相關文獻所發掘出的資源與能力,歸納出地方所擁有的競爭優勢。藉由地方擁有的資源與能力提供政府參考,並加強本身所擁有的來維持競爭優勢。

真的是英文系或有留學過的人...可以用比較正統的英文幫我翻譯...這個是碩士論文的摘要...麻煩大家了...

Update:

那個好像是使用網頁翻譯的耶~抱歉~這不是我要的!!

2 Answers

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  • 10 years ago
    Favorite Answer

    With the rapid economic growth, people's national income increased, consumption has increased, the change in the concept of leisure. Local marketing should become a trend, many local governments have started to organize festivals with local characteristics, but lack of management and planning drawing on its experience, has not been elaborated in the right direction, so from time to time each activity will be You will have a lack of funding dramatically reduces the number of tourists and the deficits of the phenomenon. The reason is that the Government in the implementation of Difanghuodong O'clock Wu Si Kao their available resources and capacity, not the available resources Fahuidaojin Zhi Therefore, this research attempts to place marketing cases 以 resource based access to critical success factors analyze the case with the resources and capabilities, and select the three well-known flower season in northern Uganda to Hot Springs Festival, Flower Festival in Tucheng, Yangmingshan flower season for the case to the success of local marketing resources and capabilities required.

    This study interviews, in each case to the organizers, co-sponsored by units and interviews of local tourism with the resources and capacity of the local marketing of the key success factors. Based on the results show that the flowering season of the critical success factors for local ownership of features and innovation, marketing Zuofa, central government support capability and stable financial source of Items such as success factors for the conditions, so the local government should take this as the development of Difangxingxiao reference basis for sustainable development can continue.

    The main contribution is through the documents uncovered by the resources and ability to sum up places have competitive advantage. With local ownership of resources and capabilities and provide the government, and strengthen themselves have to maintain a competitive edge.

    Source(s): 我的知識
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  • 10 years ago

    可不可以請那位

    白癡

    不要在回答問題了

    已經造成很多困擾了

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