Many would think that in this credit crunching era of high unemployment, the collapse in sterling, tough funding criteria and increased international competition, UK businesses would seize every opportunity to increase their competitiveness in the international market place. Search engine optimisation is such an opportunity and can noticeably increase a websites Search Engine Placement ranking. So why is it, so many small businesses still exist without an effective Online Marketing campaign?
Budgetary restraints can be a deciding factor, more so if the business is particularly small and has little in the way of funds put to one side for an extensive Online Marketing campaign. In this situation, the level of the SEO, coupled with the type and nature of the business, would determine whether employing the services of a Search Engine Optimization Company would be a practical option or not. It has to be remembered that, SEO is extremely cost effective and comparisons with other types of advertising are extremely favourable in terms of return on investment.
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