What does the Mcdonalds ad, "If coffee is joe, consider this Joseph." mean?

Question

I saw this ad in times square and all my friends and I have no idea what it means? Only that Joe is short for Joseph.

Answer 1

Favorite Answer

Joseph is the proper form of the name Joe - the impication that the McD product is better or more correct, ie superior.

Answer 2

Joe is the slang word for coffe as in "would you like a cup of joe?"

So what mcdonalds have done is basicallly taken the slang term "joe" and discribed it as Joseph...which ties in with the whole religious side of things as Joseph being the Earth Father of Jesus...using the term in that sense they have made the quality of the coffee better...as in the best coffe there is as in the best joseph there is...so to speak!

Answer 3

I never understood this either. We're all in this together, buddy.