Second life game freebies?

I'm new to the game. I went to Freebie World, but when I click on a freebie and then go to my inventory and select "wear" I wind up wearing the sign advertising the freebie instead of the item! What am I doing wrong?
Update: Oh, I think I see what I'm doing wrong. I have to go to the advertising store to get the item? But still not sure how I find the item once there. Thanks in advance for your help.
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