If you see a brand name used on television, it is never coincidental. There is always a payment made. It is never free. For example, if the star of a detective show is driving a particular automobile, the car company is either paying an advertising fee or it provided the car to the show free of charge. The sponsor of the show is unwilling to provide free advertising, so if the brand name is not disclosed, it means the product owner was not willing to make a payment.
Read this in a TV-industry magazine.
· 9 years ago