"That" is the result of innovative thinking. "This" is the result of incremental thinking.
Organizations think. They think about earnings. They think about market share. They think
about growth. Why then, if organizations have the capacity to think, do so many of them not
think of “that”? That is the next big idea. That is the headline that grabs analysts’ attention.
That is the $500 million growth opportunity. That is the future. That is the object of the statement,
“Why didn’t I think of that?” Unfortunately, these words are painstakingly more common
than “I thought of that!” Why? And how can organizations think of that more often?
In order to promote innovation as an organization capability, organizations must first understand
why they lack the capacity to think of that. The reason is profoundly simple. Most organizations
are thinking of this. This is the cash cow. This is today’s product. This is the organization’s
existing market share. This is often the reason why organizations do not think of
that. Unfortunately, the religious practice of worshipping at the altar of the cash cow is oftentimes
the greatest obstacle to innovation. The inability to understand what the organization
does well versus what it sells is a stumbling block to growth.
The whole article here:
Andrew J. Razeghi