asked in 社會及文化語言 · 10 years ago

有冇人可以幫幫忙做中文翻譯呀!!拜託!! 10分

Ronald McDonald was once equated as the food industry's Joe Camel, making money off kids at the expense of their health, pushing fatty products that set them up for a lifetime of cancer, heart disease, stroke and other killers -- not to mention helping to make this generation of kids the fattest ever. However, the clown known around the world as the champion of Big Macs and fried apple pies has been born again as a fitness fanatic. In the recent global advertising campaign, Ronald McDonald puts on a streamlined version of his familiar jumpsuit and urges kids to get off their couches and join him as he snowboards, bicycles and plays basketball with NBA star Yao Ming. After taking heat for contributing to the childhood obesity epidemic in the United States, McDonald's is retooling its mascot's image in commercials that promote sound nutrition and exercise, trying to keep its edge in the fiercely competitive fast-food industry. Ronald McDonald is here to stay with a new healthy role.

Advertisements for unhealthy food and beverages in France must from mid 2007 carry health messages. Otherwise advertisers have to pay 1.5 percent of the cost of making the advertisements. These messages include, “For your health, eat at least five fruits and vegetables a day” or “For your health, undertake regular physical activity.” In response, McDonald has adopted a unique message: “It’s what I eat and what I do … I’m loving it” for its worldwide balanced active lifestyles public awareness campaign. The theme captures the message that people should strive to find their own level of energy balance.

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  • 10 years ago
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    麥當勞叔叔在食品工業的角色, 曾被視為等同於駱駝牌香煙的卡通駱駝, 即作為一個可能吸引兒童的卡通人物, 卻為了商業利益推銷有害兒童的產品. 因為麥當勞的高熱量食品被指導致一整代兒童痴肥, 甚至推他們進入癌症/心臟病/中風等致命疾命的深淵.

    可是, 麥當勞叔叔這個代表巨無霸和炸蘋果批的著名小丑角色最近也出現轉型, 一變而成為健康偶像. 在近期麥當勞的宣傳攻勢中, 麥當勞叔叔的著名小丑服裝出現比較簡約的外型, 他並且邀請小朋友離開家中的沙發椅, 和他同往玩滑雪板, 踏自行車, 甚至和NBA球星姚明打籃球.麥當勞公司一向被指摘有份導致美國兒童普遍痴肥, 如今企業決定為本身的卡通代言人進行轉型, 讓它在廣中提倡營養和運動, 這是企業在競爭劇烈的食品工業中力爭上游的策略. 看來麥當勞叔叔將會持續扮演健康大使的角色

    法國在2007年起, 要求營養價值低劣的食品和飲料必須在廣告中加入健康信息, 否則處以相等於廣告製作費1.5%的罰款. 有關信息有 : "為您健康著想, 每天請吃五份蔬菜或水果"; 為您健康著想, 請每天做運動". 對此, 麥當勞提出一句獨特的新廣告口號, 稱為 “It’s what I eat and what I do … I’m loving it” (吃我所愛, 活我所愛), 並以此在全球宣傳一種平衡而富活力的生活方式, 口號的意義在於大家必須根據自己的需要追尋平衡的飲食和生活

  • 10 years ago

    I offer profesisonal translation services. Please visit my website at : http://sites.google.com/site/creativestrategycanad... or e-mail me at :creative.strategy.ca@gmail.com.

  • 10 years ago

    夏麥當勞一旦作為食品工業的喬駝關閉他們的健康而犧牲的孩子賺錢等同被推為一生的癌症、 心臟病、 中風和其他殺手 — — 不提,使這一代的孩子在肥胖過設置它們的脂肪產品。 但是,小丑稱為世界各地大 mac 和油炸的蘋果餡餅的冠軍已被重生為健身狂熱。 在最近的全球廣告活動中夏麥當勞放他熟悉的 jumpsuit 的一個簡化版本,並促請他們榻下車和他 snowboards,自行車和打籃球和 NBA 明星姚明加入他的孩子。 簡單的換後的貢獻在美國兒童肥胖症的流行熱麥當勞裝及吉祥物的形象拍廣告,促進良好的營養和運動,試圖在充滿激烈競爭的速食業中保持其優勢。 夏麥當勞是絕不會改變的一種新的健康作用。

    不健康的食物及飲料在法國的廣告必須從 2007 年年中進行健康訊息。 否則廣告商要付出 1.5%的廣告成本。 這些消息包括: 為你的健康吃至少五個水果和蔬菜一天或為你的健康進行經常鍛練身體。 麥當勞在回應,採取獨特的消息: 這需要我吃什麼和怎麼 … … 我愛著它為其全球平衡活動的生活方式公眾認識運動。 主題捕獲人們應努力找到自己的能量平衡的級別的消息。

    Source(s): me
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