What does "La vie en rose" mean?

I am in love with the song "La Vie en rose" performed and sung by Louis Armstrong, but I am curious to know what the Title means. Here are the rest of the lyrics just in case that helps: Hold me close and hold me fast The magic spell you cast This is la vie en rose When you kiss me heaven... show more I am in love with the song "La Vie en rose" performed and sung by Louis Armstrong, but I am curious to know what the Title means. Here are the rest of the lyrics just in case that helps:
Hold me close and hold me fast
The magic spell you cast
This is la vie en rose

When you kiss me heaven sighs
And tho I close my eyes
I see la vie en rose

When you press me to your heart
I'm in a world apart
A world where roses bloom

And when you speak...angels sing from above
Everyday words seem...to turn into love songs

Give your heart and soul to me
And life will always be
La vie en rose


It's a fairly simple question and I suppose I could find it if I looked harder, but I just can't seem to find it right now. If you know, I would appreciate the help. Thank you!
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