What value do SWOT and Matched Pair analysis add to the strategic planning process?

2 Answers

  • 1 decade ago
    Favorite Answer


    SWOT appears to be more strategic than matched-pair analysis (aka pairwise comparison)—which is just a mere statistical method to get insight from an amount of data (e.g., for surveys, focus groups, evaluation of alternatives).

    Indeed, SWOT allows an entity to have a 360-degree view of the place it occupies within its environment—a landscape snapshot. So it helps the organization define:

    —what the organization really is (products, services, identity);

    —where the organization is (market place);

    —where the organization can go (options);

    —where the organization should go (objectives);

    So SWOT can be used as a gap analysis tool—to go from where we are ("as is" position) to where we want to go ("to-be" position).

    And matched-pair analysis can be used to determine which is the best option out of the ones identified by a SWOT analysis (i.e., refers to the "where the organization can go [options]" above)


  • Anonymous
    5 years ago

    S = strengths W = weaknesses O = opportunities T = threats A firm evaluates internal strengths and weaknesses, as well as external (environmental) opportunities and threats to determine the strategy that gives them the greatest competitive advantage. The strategy should position the firm to capitalize on strengths while minimizing weaknesses. The external analysis portion (opportunities & threats) essentially means that you need to evaluate the market for attractiveness(i.e. profitability, growth, competition, etc).

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