What Makes a Great Video?
People love watching videos, but if yours is boring and crappy you can guarantee that they'll be searching for the back button within seconds. Now I'm not saying that you have to create some kind of Academy Award-winning masterpiece, but there are several common features of videos that are popular, that go viral, and that convert visitors into customers.
• Think about demographics and target audience. Who will be watching your video? Young people or old people? Single men or married women with children? Obviously, your audience will determine your “voice” and
the tone/message of your video. You will want to make sure that your video appeals to them.
• Good videos are well-made and interesting. If I could have a quarter for every video that contains long pauses, the narrator going “ummm uhh” constantly, and blank blue screens where nothing is really going on, I'd be seriously rich right now. You need to add something to your video to “spice it up” and make it interesting and fun to watch. This could be as simple as adding a few funny graphics or some cool upbeat music in the background.
• Good videos provide valuable content. This could be a quick 30-second tip on how to properly scoop up cat litter. Or it could be a full 10-minute guide on how to pick the best cat litter for your cat. Either way, it has to offer something valuable to the viewer. Videos that simply say, “Hey guys, go to my website” will do nothing to improve traffic or increase conversions. These types of videos will also never go viral (why on earth would they, after all?)
• Videos give the viewer a small taste of what they want and leaves them thirsty for more. Of course, to get more they have to visit your website or buy your product. Just like with article marketing, it's best not to disclose ALL of your tips and information, because then what motivation do they have for visiting your site? They just found everything they needed already.
So be generous with the content you provide, but leave the most important and highly-sought information out of their hands so they can be driven to get it from you. Once they have watched the video, you want them to feel as though the next logical step is to click your link.
The more professional your video appears to be, the more trust people will have in you and your product. You will build a better reputation and people will be naturally inclined to listen to you and consider what you have to offer. If you would like to use a very good video creator software follow this link please... http://bit.ly/1KTlDbf