Why do fashion companies use models to advertise their products?

I know it's obvious that they use models so they can wear the products and show them off but is there a deeper reason? If you know please tell me thank you, it's for school x

9 Answers

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  • Lili
    Lv 4
    10 years ago
    Best Answer

    You get a better idea of what an outfit will look like on if you see it on a person rather than just on a hanger or layed out flat. It shows off the shape of the clothes the way they were meant to be seen. You only get the whole picture if you see the clothes on a person... And no, they don't only use tiny little anorexic models for all clothes. If the clothing was made for smaller people they will but there are all shapes and sizes of models based on who they are aiming the product line towards. There's something for everyone.

  • 10 years ago

    Models are just model americans. They are beautiful, they are thin, they are what america is dreamed to be. It makes the clothes, jewelry, etc. look better too. I mean, would you buy clothes, jewelry, etc. from a company that used a 200 LB 35 year old woman, or a company that used a 110 LB 18 year old supermodel? the answer is quite obvious.

  • 10 years ago

    Well - models generally look good. When the consumer sees the product on a beautiful/handsome model they unknowingly think to themselves that wearing that product will make THEM look beautiful or handsome. Its also why everyone is beer commercials are partying and never actually throwing up :)

    Source(s): THE source
  • 10 years ago

    Because models are hot and girls aspire to be like them. If they wear said clothes then other women will want to wear them as well. It also makes the average women feel self loathing and frustration resulting in plastic surgery, increased sells of ice-cream, clothing sells, and counselling; thus stimulating the economy. Yeah it is really important for those women to be wearing those clothes.

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  • Anonymous
    10 years ago

    bcuz most clothing is made for a model type body.....they arnt gonna put someone with an ugly body on there advertisements or the people looking at them would be like.....why would i want to buy that if id look like that lady on it....theyre showing you the potential of the clothes so youll buy it wishing to reach gthat same potential.....model bodys usually look great in everything....

  • 10 years ago

    Companies use models and/or celebrities to project an image of "Beauty" that their customers commonly associate with these people. Also research psychographic segmentation.

  • 10 years ago

    because beautiful/skinny models appeal to just about everyone and young girls want to look like them so they dress and do their makeup and everything like them. the younger generation is the biggest target for ads like that.

  • Anonymous
    10 years ago

    Models are sexy.

    You are not.

    Buy the product and you will become sexy.

  • 4 years ago

    They do have they sya that it do something you want and boom its brought then they realize it is fake.

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