I have not seen it in any store yet, but would like to purchase i think they sell for $220.00 to $300.00 each.
VANCOUVER — Hudson's Bay Company designers went back in time — even drawing from the fashion sense of SCTV hosers Bob and Doug McKenzie — to launch a line of 2010 Olympic wear that tries to create a meaningful connection with Canadians.
Parkas, toques, knitted sweaters and buffalo plaid designs dominated the unveiling of the 2010 Canadian Olympic team retail apparel Thursday at HBC's new Olympic Superstore in downtown Vancouver.
The traditional red and white Canadian colour palate has been "fortified" with black and grey while the word Canada features a sweeping "C" that represents movement and upward-sloping "As" that represent B.C. mountains.
"It's dynamic, bold and athletic," said HBC fashion director Suzanne Timmins. "It's inspired by sport and infused with Canadian style."
She said inspiration for the new designs came from several sources, including the 1970s Crazy Canucks alpine ski team and the classic Canadian comedy show SCTV, featuring Bob and Doug McKenzie.
"Canadian style means we're relaxed and we're comfortable," Timmins said. "We don't take ourselves too seriously and we know how to have fun but we also want to look professional."
She noted Italian Vogue magazine recently featured a "Canadian look," with parkas and check plaids.
"That's our style so why not take these items and make them part of the core of the collection," Timmins said.
Canadian mens Olympic hockey team executive director Steve Yzerman, who modeled one of the new outfits, was extremely pleased with the new look.
"As soon as you pull on these colours, you think about Canada and what it stands for — quiet determination, hard work and sharing the load," he said. "These are values all Canadians share. You think of heros like Gordie Howe, Terry Fox and Rick Hansen."
HBC has been the Canadian Olympic team's official clothing supplier since the 2006 Games in Torino and was criticized last year for the unusually busy design of the 2008 team uniform in Beijing.
"The Beijing design honoured the host country," Timmins said. "This time, the Games are in Canada and we want the look to be embraced by all Canadians."
She said everything to be worn by Canadian athletes will be made in Canada while about 25 per cent of the merchandise sold to consumers will be Canadian made, with 75 per cent coming from overseas suppliers.
Timmins said the opening-ceremony outfits to be worn by Canadian athletes will be very similar to what was unveiled Thursday, although some items might feature different colours at the BC Place event on Feb. 12.
Vancouver Olympic Organizing Committee chief executive officer John Furlong said HBC has delivered a "platinum performance" with the new Olympic clothing.
"This is simply in a completely different stratosphere than what we've ever seen in the past," he said. "People will want to wear these. They're gorgeous. They're beautiful."
The total value of licensed Olympic merchandise sales worldwide is expected to top the $500-million mark by the time the Games end, resulting in about $54 million in revenues for Vanoc.
The 21,000-square-foot Olympic Superstore on the main floor of The Bay's downtown Vancouver store opened Thursday with great fanfare, about four months earlier than any other superstore opened at previous Games.
It contains more than 1,000 pieces of licensed Games merchandise with a wide range of prices. Olympic pins can be purchased for $8 while a hand-knit wool sweater costs $350 (a machine-knit version is available for $125).
Other prices include $10 toques, $20 T-shirts, $20 scarves, $55 hoodies, $100 quilted jackets and hats ranging from $12 to $25.
The new store also features a Coke cafe decked out in Coca-Cola colours and the latest Games-related products from Olympic sponsors like Swatch, Panasonic, Birks, Nike and the Royal Canadian Mint.
The Article from the Vancouver SUN
Saw it on Craig list for $220.00