marketing strategy

ABC pizza restaurant has loyalty card was launched in July09 and is an annual membership of $399. They did an introductory price of $199 for 1st 6 months. Since they have returned the price to $399 in January’10 our sales have

dramatically decreased, please propose 3 marketing strategies that could try

and implement for our loyalty cards to increase sales volume.

1 Answer

  • 1 decade ago
    Favorite Answer

    (1) For your loyalty card, what type of promote or benefit do customers get ? This is the main problem. Hereby, you don't well mention. This is hard to consider for you.

    (2) For short term marketing strategy to increase sales, special price offer is needed for these card holder. For long term marketing strategy, gift scheme and point reward, member club promotion.......... these are the form in order to increase sales.

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