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Ephraim Nuvenya and his wife Lahja are the proud owners of Zozo’s Fruit & Vegetables. The business is situated close to the taxi ranks at the Babanango Central Area, about ten kilometers from the kwaChivezi Tribal Authority. Babanango is surrounded by a number of farms producing fresh meat and vegetables, and gthese farms serve as the main suppliers for Zozo’s.
Ephraim and Lahja realized about five yars ago that there are needs in the community for a daily supply of fresh potatoes, tomatoes, cabbages, onions, carrots, green beans and other fruit and vegetables. They were convinced that they could make a difference to the well-being of the people in the community (by supplying nutritious food) and at the same time earn a good living. After careful consideration, they decided that Lahja would resign from her job as a domestic worker, and Ephraim would resign as store clerk at the local agency of the regional co-operative. This was the beginning of Zozo’s Fruit & Vegetables.
Although Ephraim and Lahja had no formal training in business, they realized that continued support by the community was essential to their existence as shop owners, and decided on an inviting business motto: “Come again.” Although they are the only fruit and vegetable shop in the area at present, they decided to keep their prices as low as possible in order to serve the community – and perhaps to prevent other similar shops from opening in the area. They plan to stay in business for a long time, so that this business will help them with their children’s schooling. They feel that as long as the community is satisfied with their products and services, and while their prices are reasonable, they will have the support of the community, and they are confident that competitors will find it difficult to enter the market.