Why does WWE give Chris Jericho such a huge push?

Typically, WWE doesn't push stars as a world champion unless they are huge, muscular, and have a certain look about them, many of the things Jericho doesn't have, so what is it that made Jericho stand out where others his size has failed. Also, keep in mind, that when Jericho first became a world... show more Typically, WWE doesn't push stars as a world champion unless they are huge, muscular, and have a certain look about them, many of the things Jericho doesn't have, so what is it that made Jericho stand out where others his size has failed.

Also, keep in mind, that when Jericho first became a world champion in WWE, there was no Money in the Bank, to elevate smaller stars to the next level, like Edge, Jeff Hardy, and CM Punk, and Jericho was beating stars like Rock & Austin in the same night to win world titles. Plus WWE has pushed Jericho strongly since his debut, what made the WWE decide to do this?

BQ: Is Jericho the one exception to the rule, when it comes to what a WWE world champion should look like, considering he is a six time champion without the aide of MITB, and isn't the typical muscle bound, all for show, WWE performer?

BQ2: Is it possible WWE just pushed Jericho so strongly to stick it to WCW?
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