Website Traffic - Key Concepts
Increase Website Traffic
What I recommend for my clients is to think about your website in terms of a virtual window that customers will use to do business with you. It needs as much attention and resource allocation (time, financial and people), as a brick-and-mortar storefronts, and possibly more, depending on your particular business model.
Once you develop your site and it is up and running, you need to focus on keeping the site competitive, maintaining relevance to your target audience, ensuring it is easy to find on the web, and perform some level of consistent marketing for your site, which can include many free techniques such as SEO (search engine optimization), blogging, social marketing optimization, email and newsletter marketing, creating inbound links to your site and fully utilizing Google Local and Analytics services. Paid marketing can include SEO (if you hire an expert to do it), SEM (search engine marketing), PPC (pay per clicks), targeted advertising on Facebook, issuing press releases, creating affiliate marketing partnerships and BTM (behavioral targeting marketing.)
I'm going to share some of the most effective concepts that will help you increase your website traffic in 2010. You have three choices on how to handle development and execution. You can tackle it yourself, hire an external specialist or hire a full-time person or team to execute on your behalf. Your decision needs to be based on your resource limitations (time, financial and skill) and all three have pros and cons, which I'll cover in a later blog.
Search Engine Optimization
SEO is defined as the process of optimizing the pages on your website to be more visible to search engine mapping, thus increasing your chances of appearing higher up on the search results page. Research indicates that only a very small percentage of people move past the first page of search results, so you must be on the first page to generate meaningful traffic.
SEO involves identifying and incorporating relevant keywords into your website text. Keep in mind that you want to think like a customer, and how they would search for you using a search engine. If you're a local business, you can improve your results by geo-targeting. For example, if you operate a website that sells books in Portland, you want to include "books Portland" or "books 97219" or "books Oregon" in your keyword strategy. Avoid single keywords when possible, as they are extremely competitive, and you should focus on as many keywords with three to four words as possible, to optimize your results.
Also, keep keyword density in mind too. A good rule of thumb is to include your primary and secondary keywords in about 5% of your text per page. If you over-use keywords, most search engines will flag your site as a SPAM originator. Ensure your keywords are included in your URL, meta tags, headlines, second-tier text and body text. Include as much internal hypertext linking as possible to increase your SEO stature.
Another SEO technique is to add as many back-links, or in-bound links, as possible that directs to your site. You can accomplish this by linking with social marketing sites such as Facebook, affiliate link sites such as LinkShare or partner sites that are willing to include a link on their site. Keep in mind, that quality vs. quantity is your key to success here. You can start with including your business profile on professional directory sites such as BIzNik or MerchantCircle. Another proven link-building technique is to take the time to review and read relevant blogs and articles and leave comments and a back-link to your site. These link-building techniques will increase your visibility with the search engine crawlers.
Once you have completed these steps, make sure that you submit your website data to the top four search engines. As of December 2009, Google owned 72% of the search market, followed by Yahoo with 15%, Bing 9% and Ask at 2%. These four search engines own 98% of all search.
I have used for my website to increase website traffic;